The Top 2 Copywriting Formulas For Content Marketing

Takis Athanassiou The Top 2 Copywriting Formulas For Content Marketing.

Do you want some ways to convert your traffic and audience to traffic? Some growth hacks and strategies can help you, but if you are serious about it, you need to cut the chase and start dive in on what can bring you permanent and constant results: copywriting!

Copywriting is the art of advertising, persuading or selling with your written words and it is a form of art that can compensate you in many ways while making your a better online business owner, freelancer or marketer.

What Is Copywriting?

Copywriting has many meanings today, but simply put it, copywriting is:

salesmanship in print. (Ray Edwards)

and it is focused mostly on engaging your readers with your offer (product/service/agency/…) as Neville Medhora clarifies!

And besides the selling domain, its principles can apply to many situations as Greta Thunberg, 16, has shown us recently concerning the climate.

Her opening argument was quite impactful:

This is all wrong. I shouldn’t be up here. I should be back in school on the other side of the ocean. Yet, you all come to us young people for hope. How dare you! (Greta Thunberg)

demonstrating her initial pathos, her position, and the stakes!

Due to her strong convictions, she innocently used the principals of one of the strongest formulas used in copywriting called PAS (Problem-Agitation-Solution, check below) to relay her concerns and making an impact.

The environment is a matter of importance and Greta made a wonderful impactful speech that can bring tangible results to our lives.

Copywriting has the same effect focused on making stronger cases that can cause long and lasting effects on the behavior of people.

Copywriting Formulas + Strategies for Content Marketing

Like every discipline, copywriting is at the same time art and a science, based on long research, user analysis, and advertising principles.

And as a science has its strategies and formulas that can help you making convicting cases, write better copies or making an impact on a large scale.

Content Marketing is a core strategy today for bloggers and marketers alike to provide more value, education, and information to their readers and their niche markets.

It is:

a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. (What Is Content Marketing?)

An effective content marketing can:

• increase your traffic and visibility of your brand,

• convert more lead to customers,

• increase sales,

• establish you as an authority in a field, and

• create a more loyal audience.

To these ends, the best formulas of copywriting can help to focus your marketing efforts on the desired results.

The top 2 formulas of effective copywriting either in a web page or in an email message are the:

• AIDA copywriting formula, and

• PAS copywriting formula.

Let’s take a brief look at these effective copywriting formulas and how to use them!

AIDA Copywriting Formula

AIDA stands for Attention – Interest – Desire – Action and it is one of the most effective copywriting formulae around.

Strictly speaking, AIDA is not just a copywriting formula but an integrated marketing strategy and approach aiming to focus the efforts of the marketing to the points can bring the largest impact.

As a copywriting formula aims at :

• Getting/grabbing the attention of the reader with a compelling opening or headline,

• Getting or raising the interest of the reader with fresh and important information or/and data,

• Demonstrating the value/benefits, etc. of your service/product making the reader desire its purchase (remember: is not what you say, is how you will make your reader feels),

• Asking your reader to take the desired action.

AIDA can help you make effective headlines for your lead magnet or blog post and structure your thoughts around an effective framework bringing tangible results.

And because it is based on solid psychological and behavioral economics foundations it is very effective at converting readers to royal friends.

PAS Copywriting Formula

The PAS formula is one of the most effective copywriting formulas around and the one most marketers consider as the only one needed for effective copywriting.

It stands for Problem, Agitation, Solution and as a copywriting formula aims at:

• Identifying the problem it is focused on,

• Agitating it, making it very difficult to be solved with ordinary means, and finally,

• Providing THE desired solution that it is available (your solution of course!).

Effective use of PAS formula can be found in social media in which in a few sentences you can make a convincing argument.

Like the following one:

Do you tired to look at an empty page? {problem} Would you let writer’s block to drain your creativity and ideas? {agitation} Now you can learn how to fight back at: …. {solution}

The PAS formula is so effective because it is based on basic human motivators while aiming at solving existing problems.

As a marketer or blogger you can use either AIDA or PAS to structure your thoughts and making convincing cases in your articles, emails or social media messages, but remember that a good copywriting formula cannot save a bad product or service.

As every tool you need first to become accustomed to the product/service/agency you are prepared to write about and only when you have identified the valuable elements for your audience to use the formula your feel more comfortable with!

Question: What copywriting formula do you use most and why? What formula brings you the best results? You can leave a comment by clicking here.

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